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This web site jppinsulations.ie states the following, "Do you need to improve the energy performance." Our analyzers noticed that the webpage stated " Of your Attic and stop losing precious heat." The Website also said " Or perhaps you are considering innovative Cavity Wall. We can also improve the level of noise. In your home or the fire safety of your home or business. Speak to one of our experts today who will assess the energy rating of your home and quickly set to work. Over 30 years in business. All counties in the Greater Leinster Area." The website's header had cavity wall insulation as the most important optimized keyword. It is followed by external wall insulation, attic insulation, and internal wall insulation which isn't as highly ranked as cavity wall insulation. The next words jppinsulations.ie used was air tightness. new build. was included but will not be understood by web engines.